Charisma – have you got it? Do you recognise it when you see it? Who do you think of when considering charismatic people? Dalai Lama? Tony Blair? John F. Kennedy? Margaret Thatcher? Mother Theresa? Fabio Capello
Barak Obama said of his wife,
Most people who meet my wife quickly conclude that she is remarkable. They are right about this. She is smart, funny and thoroughly charming. Often, after hearing her speak at some function or working with her on a project, people will approach me and say something to the effect of, you know, I think the world of you, Barack, but your wife, wow!
Charisma is a powerful and effective quality. So what is charisma and can it be learnt? Do you become more charismatic with confidence?
Charisma can be defined as ‘compelling attractiveness or charm that can inspire devotion in others’. It can be daunting to imagine yourself as a charismatic leader if you don’t feel it comes naturally to you. However, although there are no quick fixes to becoming more charismatic, charisma is a learnable set of skills which can be built and which, when embodied, will become a highly desirable attribute contributing to your success and leadership presence.
Research and a number of studies conducted have shown conclusively that charismatic leaders are more successful. They appreciate the impact that charisma can have on their effectiveness and work to develop it as part of their leadership presence. Charismatic leaders attract more publicity and more attention from outside groups as well as exerting strong connections within within their organisation.
Here are some suggestions to help you develop your charisma and leadership presence
Connection to a higher purpose: Charismatic individuals seem to have a greater sense of purpose beyond their own gain. Be purpose focused and get in touch with the bigger vision that drives you and remind yourself of this daily.
Authenticity and Uniqueness: It’s great to be you, so give yourself permission to be true to you demonstrating your passion – it is attractive
Communicate and hone your presence: Communication is both holistic and cognitive – you need to think about your presence in terms of specific communication. Clarify your messages to make them clear and coherent. Only 7% of our communication is through words, thus how we ‘present’ ourselves, the tonality of our voice, image and body language is key to communicating who we are. Your communication and the image you present create the first impression in any situation. In conversation consider so much about leadership isn’t about you but that other person.
Self- awareness – ‘know thyself’: Emotional intelligence is a crucial part of charisma. Awareness of emotions and the ability to manage moods are key skills for charismatic individuals, as is empathy for others. Learn to connect with your own feelings and listen to others.
Health, energy and appearance: Key to charisma is health. Charismatic people need not have perfect smiles or gym bodies, but they do have a vitality and abundance of life. They also nearly always manage their appearance well. So value your health – this includes good sleep, water, exercise, recreation and diet.
The role of the body: Charisma is an embodied quality. It is apparent from the moment an individual walks into a room. Charismatic people ‘own the room’ and they convey charisma by their posture and movement. Manage your posture and practice carrying yourself with confidence and dignity – standing tall, carrying your weight firmly in each step and ‘owning the room’. Observe how charismatic role models carry themselves.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, which frightens us most. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, and famous?’ Actually, who are you not to be? (Marianne Williamson)




